No matter what kind of organization you’re running, you’ll need to market it. As a nonprofit, you should be using some sort of blog and creating your own content; any organization can benefit from the creation of original content that draws people in to learn more about the organization. A philanthropy is no exception to this rule. As you create content, you need to work on how you market that content to benefit the organization. Content marketing can be tricky if you do not know how to do it, but there are also simple basics to it that nearly anyone can learn. Here are some of the top tips on how to market content for your nonprofit in a way that’ll help you get volunteers and donors, along with necessary exposure to spread the mission of your organization.
Regularly post content
A mistake many organizations make when working with content is that they don’t post enough. Make sure you post at least once a month, though more than that would be ideal. Consider finding a volunteer to deal exclusively with the marketing (and mainly content marketing) for your nonprofit. Creating quality posts is the foundation of your content marketing, because it’s what you’ll be sharing.
Craft & tell your story
The best step you can take when creating content is utilizing your story. Share how your philanthropy came into being and why you felt called to run it. Let readers know what your mission is, share challenges with achieving your goals, and share your victories. Storytelling draws people in and helps them become invested in the organization.
Share it on other social media
The next step to take is to share your content on various social media channels. Create accounts for your charity and regularly update them. Add pictures and make sure the sites are as optimized as possible; the last thing you want is it to look like you slapped together your online presence. Create unique blurbs when you share content and interact with your followers.
Forums are a great way to spread the word about your philanthropy and content. Find a group that’s related to marketing or the cause you’re supporting and share your content. Invite others in the forum to take a look at your content and give you feedback and do the same for them. Forums are a great way to find ways to improve your content marketing strategy and charity as a whole.
Ask for testimonials
Getting testimonials from volunteers, community members, or people your philanthropy has helped is a fantastic way to market your content. Encourage people to provide feedback and leave testimonials then share those on your social media. It gives you content that other people are creating and it also provides a genuine sense of your organization and what it does.